As part of TDC’s ongoing partnership with Panasonic Design, at the 2018 Milan Design Week we provided a PR & communications programme to showcase Panasonic’s landmark award-winning ‘Transitions’ installation at Pinacoteca de Brera.
Celebrating Panasonic’s 100th year anniversary, ‘Transitions’ marks a move towards a new creative philosophy: designing products, services and experiences that go beyond physical products to address emotions, the environment, and wellbeing.
As well as managing press engagement and social media, TDC also designed and ran a series of Panasonic Design ‘In Conversation’ events with key influencers exploring transitions in culture, technology and living spaces.
Other recent highlights of our work for Panasonic Design include a special research project on behalf of Panasonic Design Centre Europe (PDCE) to gather insights about the latest developments in the design and innovation industry, different approaches to working in design and creativity, and what kinds of creative environments designers find the most productive to work in. The research involved interviewing a number of experts in the design field, as well as designers of all different levels, and the insights we gathered were turned into a brand strategy document for PDCE