TDC supported AvroKO in launching major design projects such as the refurbished Trafalgar St James hotel and Maslow’s Mortimer House in London, ensuring the design story was being told, profiling the four talented founders and raising awareness of the global brand in the UK market.
Our work with award-winning architecture practice JaK Studio focuses on telling the intriguing stories behind their distinctive, often quirky work, and instilling all press communications with a sense of their progressive approach to design.
Some of the projects we have secured coverage for include their imaginative 'Spyglass beach hut' for Eastbourne seafront, the RIBA commissioned Listening Project Booth for BBC Radio 4, Villa Brash in Saint Tropez, and London’s first ‘Invisible House’, which resulted in over a dozen new business enquiries in response to our PR activities.
As strategic communications partner for bespoke chandelier designer George Singer, we assisted him with brand positioning, creating a press strategy, and securing press coverage for special projects. Our knowledge and expertise of design and the creative industries proved crucial to understanding and communicating George’s individual approach to design, aesthetics, materials and craftsmanship.
As part of TDC’s ongoing partnership with Panasonic Design, at the 2018 Milan Design Week we provided a PR & communications programme to showcase Panasonic’s landmark award-winning ‘Transitions’ installation at Pinacoteca de Brera.
Celebrating Panasonic’s 100th year anniversary, ‘Transitions’ marks a move towards a new creative philosophy: designing products, services and experiences that go beyond physical products to address emotions, the environment, and wellbeing.
As well as managing press engagement and social media, TDC also designed and ran a series of Panasonic Design ‘In Conversation’ events with key influencers exploring transitions in culture, technology and living spaces.
Other recent highlights of our work for Panasonic Design include a special research project on behalf of Panasonic Design Centre Europe (PDCE) to gather insights about the latest developments in the design and innovation industry, different approaches to working in design and creativity, and what kinds of creative environments designers find the most productive to work in. The research involved interviewing a number of experts in the design field, as well as designers of all different levels, and the insights we gathered were turned into a brand strategy document for PDCE
We worked with specialist retail design company O1 Creative on the communications around their landmark project Sky Garden: three high-end dining experiences on the top three floors of 20 Fenchurch Street in London, the building known locally as the Walkie-Talkie. We were instrumental in securing a wide range of press interest across the creative, design and retail press.
We have a longstanding relationship with leading retail design agency Sheridan&Co. One of our main tasks is to communicate the unique position they occupy within their field through a carefully devised strategy of press releases, comment opportunities, events opportunities and thought leadership. One of the projects we recently led communications on was their new luxury beauty concession for Christian Louboutin in Selfridges, which draws on their 30 years of retail and brand experience.
The Liminal Space are a specialist creative consultancy who create experience-led learning and engagement programmes, such as installations, exhibitions and workshops. We collaborated with them on their self-initated project, Timeless, where they opened a pop-up shop to educate people on the pros and cons of egg-freezing using a ficticious beauty brand and products as story-telling devices. The project received 56 separate pieces of coverage spanning:
- Marketing press (including Campaign and Marketing magazine)
- Local and national radio (including LBC, BBC5 Live, London Live and Magic).
Working on behalf Japan’s Ministry of Economy, Trade and Industry (METI) TDC designed and developed Japanese Craft Collective as a standalone brand and vehicle to showcase Japanese crafts to western audiences.
Most recently, we delivered a series of Japanese Craft Collective insights events and industry interviews which provided valuable information for each craft brand’s marketing and production strategies for the UK market. Additionally, the project delivered a platform which can function as a leading outlet for Japanese craft in the future.
We run a full service press office service for design consultancy New Territory to share their innovative work with the industry and communicate their unique approach and design philosophy. This includes an ongoing thought leadership strategy to position them as experts in their field, and press releases, social media activity, comment and speaking opportunities to raise their profile and appeal to potential new clients.
Our robust programme of communications around New Territory's award-winning Desire Lines air travel concept and their recent interiors for Aeromexico has contributed to them winning more work in the aviation and transport design space.
Recent media commentary includes New Territory’s view on the future of London’s famous Oxford Street in WIRED magazine.
We were introduced to Japanese cut glass artisan Horiguchi Kiriko by the Japanese government and challenged with raising awareness of his beautiful craft and work to western audiences. In close collaboration, we developed a robust communications, brand and commercial launch strategy to give Horiguchi Kiriko a strong start in the UK and European market.
We have a longstanding relationship with Seymourpowell and have looked after all PR and communications across their product, transport and brand design divisions for many years.
During this time we’ve helped bolster Seymourpowell’s position at the forefront of design and innovation with an ongoing media engagement strategy and strategic placement of stories in international press.
Highlights include working on Seymourpowell's First Spaces air travel concept, which was nominated for a prestigious Crystal Cabin award; creating momentum around the launch of their innovative VR car design programme Reality Works; and telling the story of the world’s first modular and ethical smartphone, Fairphone2, which won a Cannes Lions gold award and a D&AD graphite pencil.
We’ve worked with Design Bridge to share the stories behind the work of their 4 international design studios. During this time we’ve developed an intuitive understanding of how they approach brand design and the thinking that underpins their creative process.
This allows us to execute a thorough press release, comment opportunity and thought leadership strategy on their behalf that helps maintain their position as a leading design consultancy and grows the awareness and reach of their work around the world. One of the highlights of our work has been creating traction around their landmark redesign of the Guinness harp identity, which resulted in over 30 pieces of coverage in industry press and the greatest amount of traffic to their website they had ever seen.
Over the years we have been close allies of the Design & Technology Association, working to bang the drum about the critical importance of D&T and creative subjects within education at all levels - an issue very close to the heart of TDC PR.
One such example was the ‘Creative Britain in Reverse?’ campaign, developed in partnership with Seymourpowell and the James Dyson Foundation. The cornerstones of the campaign were making a short film and organising a high profile panel debate in Westminster with the likes of Deyan Sudjic, Dame Ellen MacArthur , Dick Powell and Ajaz Ahmed.
Our work for brand and packaging design studio Bulletproof focuses exclusively on thought leadership, supporting their wider communications activities by developing and placing topical, strategical articles in the creative press.
Pieces such as "Embrace the shadows - how brands explore the darker side of brand identity” have grown the awareness of Bulletproof’s expertise internationally and positioned them as a voice of authority within their industry.
We provided a full press office service for creative agency clinic covering everything from press releases and comment opportunities, to social media advice and events opportunities. We also developed a specialist thought leadership strategy aligned with their key areas of focus, leading to a range of coverage across the design and creative press.
Particular highlights were securing coverage of Clinic's campaign for Madame Tussauds and their work creating the new food brand Sano, as well as organising an exhibition and panel talk during London Design Festival bringing together Clinic's two passions of graphic design and music.
TDC has an ongoing relationship with London Innovators, a peer network for emerging technology entrepreneurs. Working in close partnership the founder, Douglas Bell, TDC is responsible for press office services and media engagement for London Innovators and its ‘Innovator of The Year’ Award programme.
The inaugural awards ceremony took place in 2015 in partnership with IBM as part of London Technology Week with event partners including Protein, Crowdcube, The Collective and Seymourpowell. Press interest included CNBC, BBC, TechCrunch, Financial Times, Management Today, Tech City News.
Dashi Namdakov is one of Russia's most celebrated contemporary sculptors. Known for his highly individual style that draws on the unique culture and landscape of Siberia, he has exhibited his work all over the world. Now with a strong foothold in Russia and China, TDC are helping Dashi grow his profile in the UK and Europe with a carefully planned brand and communications strategy.
Our work with pioneering product design and engineering company 3form Design spans social media consultancy, thought leadership, brand strategy and providing a full service press office. As well as securing press coverage of key product launches, we’ve also developed a rigorous thought leadership strategy and led communications around 3form Design's move to their brand new offices in The Chapel, Whitchurch, which they have designed and created themselves.
Images below include: XR8 Traxion - their innovative woodchipper for Forst; their game-changing monitor arm; their clever domestic water saving device, FloStem; and the new stained-glass window they have created for their new office.
Our work for international brand consultancy CBA focused on strategic thought leadership and media commentary opportunities, supporting the network’s wider communications activities.
Bylined thought pieces such as Coffee Culture’s 4th Wave and Its Impact on Packaging help CBA gain share of voice in key sectors supporting the company’s business growth objectives.
Hylink is China’s largest digital advertising agency. In late 2017 they opened their UK operation with offices in The Shard.
Working directly with the UK team, TDC was brought on board to help Hylink both with media relations and the high profile launch event of the UK office.
In addition to this, we secured numerous pieces of coverage positioning Hylink UK’s Managing Director as an expert commentator on the Chinese market, including a live television interview on BBC World news in relation is Singles Day 2017.