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– Written by Ellen McConnell, James Hart, Yana Lesyk, Mckenzie Slomp – October 30, 2023

Top 10 October Digital Innovations & Social Trends

Social media is an ever-evolving landscape—from LinkedIn’s new advanced AI tools to Instagram’s proximity-based feed experiments, we know it’s hard to keep track. That’s why our in-house digital team has curated a list of this month’s top digital highlights.

In October we witnessed TikTok’s impact on B2B lead generation and mastered the art of crafting impactful content marketing funnels. And if you’re looking to learn the secrets behind LinkedIn’s unparalleled impact, or explore the unprecedented levels of engagement reported by the platform, we’ve got you covered there too!

LinkedIn goes big on new AI tools for learning, recruitment, marketing and sales, powered by OpenAI

To stay current with what the working world is thinking about most these days, and to keep its nearly 1 billion users engaging on its platform, LinkedIn is unveiling a string of new AI features spanning its job hunting, marketing and sales products.

In Europe, Meta Offers Ad-Free Versions of Facebook and Instagram for First Time

Meta said that it will introduce an advertisement-free subscription option for Facebook and Instagram for the first time beginning next month for users in Europe, a sign of how government pressure is leading large tech companies to change their core products.

Instagram Tests New ‘Nearby’ Feed for Stories

Instagram is once again taking cues from TikTok, and could be looking to negate the next push from the app with this new test. Instagram’s currently experimenting with a new “Nearby” feed for Stories, which would highlight public content from users and businesses in your vicinity.

New Instagram Features and How to Use Them

Instagram now lets you do everything from broadcasting to your followers to creating your own stickers with AI, with a host of new features only hitting the Meta-owned app in the last few months.

Digital 2023 October global statshot report

Your complete guide to the latest trends in digital behaviour around the world.

HubSpot & TikTok Announce CRM Partnership For B2B Lead Generation

The future of B2B lead generation is here. Explore highlights from the recent announcement from HubSpot & TikTok, and how to get started.

How To Build an Effective Content Marketing Funnel

To effectively guide potential buyers through their journey, tailor your content to their stage, using visual overviews and prompts for initial attention, and informational content for sustained interest, ultimately leading to increased conversions. SEMRush’s research-backed guide offers valuable insights in this regard.

6 LinkedIn Experts Gave Me Their Personal Branding Secrets — I Tried Them All

LinkedIn is 277 percent more effective at generating leads than Facebook and Twitter. Plus, 82 percent of consumers are more likely to trust a company whose leadership team engages on LinkedIn — and 77 percent are more likely to buy from them.

To learn more about TDC’s digital services, please contact James Hart ([email protected]).