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– Written by India Knott – July 31, 2023

Beautiful Thinking Room fragrance: The scent that ignites creativity

Creative agency and client of TDC PR, Free The Birds launched ‘Beautiful Thinking’, a limited edition, room fragrance created from ingredients that aim to inspire creative thought.

Free The Birds partnered with Sarah McCartney, an acclaimed independent parfumier to create a scent made from a blend of natural ingredients, some of which are known to have beneficial properties for mental function and that in turn, could help inspire the imagination. 

The fragrance is the brainchild of Free The Birds’ three founders who wanted to not only celebrate creative thinking, but also give back to the industry they have been a part of for over 20 years.

Available to buy online, all profits will be donated to Create, a charity that enhances the wellbeing of adults and young people through the creative arts. 

Packaged within a refillable and recyclable glass bottle, ‘Beautiful Thinking’ is a fragrance containing notes of peppermint – said to improve mental clarity*. Cashmerian Velvet brings comforting woody notes whilst clearwood with patchouli are said to aid focus**, and karmawood brings a sense of harmony. This blend of ingredients all rests on a bed of upcycled rose. A Virginian Cedar pencil lies inside the bottle and over time will continue to infuse the fragrance. 

The Beautiful Thinking Fragrance aligns with the organisation’s values of good design and the carefully curated collection of classic, beautiful, and cutting edge books, gifts and objects focusing on architecture, furniture and all aspects of design from graphic design to fashion.

For more information on this project please contact [email protected].