Digital content creation
Lexus has an unwavering commitment to bold uncompromising design, exceptional craftsmanship, and exhilarating performance.
TDC’s digital team worked with Lexus International to create a global digital strategy, influencer marketing and creator partnerships programme, digital experience, paid media and content campaign to engage a global audience and raise awareness of the ‘Shaped By Air’ installation in Milan as well as the Lexus UX EV.
The campaign objective was to create rich digital content and experiences for the Lexus regional channels around the world to showcase Lexus’ design credentials in context of Milan Design Week.
Our campaigns targeted a global design and lifestyle audience with the ultimate goal of raising brand awareness and online engagement.
We collaborated with content creators to support key messaging and themes of innovation, technology, and style, as well as promoting Lexus’ mission statement and belief in design and innovation for a better society and future.
Partnering with 9 content creators across Instagram and TikTok, the campaign resulted in over 709 pieces of coverage across social media channels, reaching 12.6M people, and 288K engagements.
Discover our work with Helen & Hard