Paula Zuccotti

Design Innovation & Technology

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Paula Zuccotti is an ethnographer, industrial designer and a leading expert in global consumption, consumer behaviour and product interaction.

Her work examines our relationship with the objects around us and what these can reveal about people, places and culture.

Following on from her successful project ‘Everything We Touch: A 24 Hour Inventory of our Lives’, which documented people from five continents through photographs of everything they touched in one single day, Zuccotti launched ‘Future Archaeology of a Global Lockdown’, a crowd-sourced photographic time capsule which invited people from across the globe to document items essential to them during the Coronavirus lockdown.

The resulting images are a mindful reflection on our state of being, needs, hopes and fears captured during an unprecedented time in history.

TDC was appointed to raise awareness of the project and “Future Archaeology”, a term coined by Zuccotti which challenges us to imagine what future generations will learn about our habits, needs and desires when they study and decode our essential everyday objects.

We successfully secured over 30 pieces of coverage including features in BBC, Fast Company, NPR, Designboom, Wallpaper*, Buzzfeed, Business Insider, CNN Greece, La Nacion, Yahoo! and MSN.

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