Our work for transport technology company Universal Movement focused on promoting the company’s innovative design work within the travel and aviation sector, communicating project launches and announcements to key media within transport, trade and national press.
TDC employed a robust communications approach to highlight the significant strides taken by the business, positioning the Universal Movement team as industry experts on innovation within the travel and aviation sector.
Landmark launches included the Interspace premium economy airline seat in 2019, announcing a significant milestone within aerospace design.
In 2020 this launch was followed by the announcement of Universal Movement’s partnership with leading aerospace manufacturer Safran, which saw the Interspace seat and a new Lite edition brought into production by the two companies.
Both launches received significant engagement from national and international press, with widespread coverage secured across the likes of CNN, NY Times, MailOnline, Fox News, Business Insider, Flight Global and many more – totalling over 200 news stories and features across the two projects.
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