Zag is an independent growth consultancy born inside one of the world’s biggest creative agencies, BBH. The team at Zag help global corporations future-proof their businesses and start-ups scale their ventures, through growth strategy, innovation, brand experience and venturing.
Headquartered in London, Zag has earned a big-firm reputation with clients including Audi, BT, Discovery, Deloitte, Disney, Facebook, R&A, World Vision and Yamaha. Equally as important are the Zag ventures, where they have invested cash and services across twenty six seed-stage ventures now worth more than £135m.
Zag appointed TDC in 2019 – soon after launch – to help support in building Zag’s reputation as a leading growth consultancy in the minds of CEOs of global brands and multinational companies.
Over this period, we provided a targeted press office programme of news announcements, thought leadership and profile opportunities promoting the leadership team.
Across 2019 TDC secured a wide variety of targeted press coverage showcasing key Zag projects for the likes of Virgin Media, Yo! Sushi, Yamaha and Stamma as well as a number of thought pieces written and placed exclusively with key titles including CEO Today, WIRED, The Drum, Total Business and LS:N Global.
More recently we have focused our efforts on thought leadership for the senior team to target C-suite decision-makers and build Zag’s reputation as a leading growth consultancy. This has resulted in by-lined pieces published in high- profile business titles such as Fortune.