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Seymourpowell x Silent Pool Distillers: Packaging & brand identity for Black Juniper Gin
Strategic design and innovation company Seymourpowell has unveiled its packaging and brand identity work for Black Juniper Gin, the latest launch from Silent Pool Distillers.
Longstanding TDC client Seymourpowell recently shared details on their latest project for Silent Pool Distillers – Black Juniper Gin. We were happy to see the news perform well across key target press with a reach of over half a million and counting!
Before we get into the details, let us tickle your tastebuds with this Black Juniper cocktail, inspired by the deep blue hughes and bronzed tones of this luxury spirit.
Himalayan Sunset – Gin Tonic
500g frozen blackberries
2 oranges , chopped into little pieces
2 sprigs of rosemary, leaves picked
10 juniper berries
5 tbsp honey
500ml Black Juniper gin
1 litre soda water
Divide the blackberries, oranges and rosemary evenly between each glass, then add a juniper berry and ½ tbsp honey. These can be made ahead of time and sit in the fridge until your guests arrive. When you’re ready to serve, use a muddler or rolling pin to mash the berry mixture until the fruit is crushed. Fill each glass with ice, top with 50ml gin and a dash of soda water, stir well and serve.
Silent Pool Distillers launched in 2014 on the Albury Estate in the heart of the Surrey Hills, with a vision of creating hand-crafted premium spirits that capture the essence of England’s beautiful rural landscape. The crystal clear water from the spring-fed Silent Pool provides constant inspiration to the distillers in their quest for the purest and sustainably produced spirits.
Black Juniper Gin is the latest launch from Silent Pool Distillers. This ultra-premium gin is made from the rarest and purest black juniper found only in Bhutan. Bhutan is the only carbon-negative country in the world and home to the purest air in the world, allowing the black juniper berries to develop and ripen in abundance.
The gin celebrates Bhutanese heritage – specifically the fragrant smoke, juniper and tea elements associated with the Himalayan Puja ritual, a ceremony for climbers and sherpas beginning an intrepid climb to the summit of a mountain.
Production begins with the smoking of the black juniper with oud. Rare teas, spices, Nepalese Cherry Blossom, manuka and olive leaves come together to amalgamate the distinctive flavours of pine-rich juniper with perfumed and smoky pepper notes.
The result is a gin which is truly rich and complex, a luxurious experience to be enjoyed sipping. Simply pour a single serving over ice.
Seymourpowell’s packaging design for Black Juniper Gin transports you from the quintessential hills of Surrey to the formidable Himalayan mountains of the Kingdom of Bhutan – a beautiful celebration of classic dry gin with contemporary influences.
At the heart of Black Juniper Gin lies commitment to perfection and attention to detail. The bottle and graphics are a work of passion, featuring a striking bottle embellishment emulating the gentle ripples of the renowned Silent Pool. The burnished copper accents and embossed neck detail, adorned with the familiar Silent Pool illustrative assets, lend an air of sophistication and luxury to this exceptional spirit.
The creative inspiration is centred around the rare Bhutanese juniper berry, brought to life through the hand-applied jewel ‘button’ relief. All design elements emanate from this centrepiece and the surrounding ripples mark a nod to the merging of the two worlds. The copper bottle coaster acts as a presentation plinth to proudly display the beauty of the bottle. Embossed within the copper lies the heritage of the distiller, etched into the surface. This provenance is echoed in the decorative collar detail. A unique and distinctive overclosure finalises the special ritualistic nature of the consumption moment.
The new design needed to proudly and eloquently stand apart from the other products in the existing range and be specifically targeted at the gifting occasion. As such, the resulting colour palette selected was inspired by indulgence but also derivative of the luminous colours of the hero ingredient.